In Episode 015 of the Scotsman Guide Author Showcase, Carl White interviews Erica LaCentra of RCN Capital about her article, “A Promising View” in the September 2023 issue of Scotsman Guide Commercial Edition.
Erica LaCentra is chief marketing officer for RCN Capital. She is responsible for planning, developing and implementing the firm’s marketing plan as well as overseeing its marketing department. After joining RCN Capital in 2013, LaCentra led a strategic rebranding to position the company for nationwide expansion. Her ongoing efforts have rapidly expanded RCN’s customer base and elevated the company to a national brand.
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Carl White is founder and CEO of Mortgage Marketing Animals, a successful mortgage marketing training program. White is also a branch manager at one of the top mortgage branches in America and the host of the No. 1 podcast for loan officers, LoanOfficerFreedom.com. Mortgage Marketing Animals teaches the strategies that originators in White’s own branch use today to close more loans in less time. Learn more by visiting MortgageMarketingAnimals.com.