Guild Mortgage appointed mortgage industry veteran Adam O’Daniel as senior vice president and chief marketing officer. In this newly created role, O’Daniel will spearhead the company’s marketing and communications initiatives to expand Guild’s brand presence nationally, support the company’s growth, and foster a culture of creativity and collaboration. O’Daniel brings 15 years of experience in the mortgage and financial services industries to Guild. He previously served at Open Mortgage, where he was the senior vice president of marketing, and at Movement Mortgage, where he held a position in marketing and communications leadership.
Cornerstone Home Lending, a division of Cornerstone Capital Bank, announced that Neil Merritt has joined the company as its new senior vice president of product strategy and development. In this role, Merritt will identify and introduce mortgage products and new loan investor opportunities. Merritt has built a 21-year career in the mortgage industry, which includes more than a decade focused on loan product development and product strategies.
Cenlar FSB recently announced the appointment of two directors. Craig Alexander was named director of financial planning and analysis. Alexander will be responsible for providing financial analytics and insights with business partners to support and influence decisionmaking and drive profitability. Before joining Cenlar, he was at ADP, where he held multiple leadership roles, most recently as senior director of risk and business intelligence. He also previously worked for JPMorgan Chase in the home lending business. He holds an MBA in finance from Montclair State University and a bachelor’s degree from Rutgers University. Claire Taylor was named director of compliance. She has more than 38 years of mortgage experience in processing, underwriting, quality control and compliance. In her role at Cenlar, she will be responsible for coordinating regulatory examinations and information requests, and for assisting the chief compliance officer with the coordination of multiple business units throughout the company to obtain supporting documentation for regulatory requests and preparation for upcoming exams. Taylor previously was the director of licensing and exam management at PHH Mortgage Corp.
First Community Mortgage named Jeff Pancer to the new position of executive vice president of capital markets. Pancer’s journey in secondary marketing began in 1989, and he previously served as a member of the Fannie Mae Secondary Marketing Advisory Committee. He earned a bachelor’s degree in economics from Ithaca College.
FormFree announced a pair of additions. Victor D. Lombard, professionally known as Divine, was named as head of culture. Ryan Caldwell was added to the company’s its board of directors. Lombard is the CEO and founder of Solvent, a fintech focused on financial empowerment for marginalized groups. As head of culture at FormFree, he will use his new platform and previous experience in the music industry to reach underserved urban renters with messages of financial empowerment. Caldwell, the founder and executive chair of MX Technologies Inc., brings more than 20 years of experience in financial services and fintech to the board.
Incenter Capital Advisors, which recently rebranded from Incenter Mortgage Advisors, announced a leadership transition as JB Long steps into the newly created position of president. The transition will see Tom Piercy, founder and longtime leader of Incenter Mortgage Advisors, take on the role of chief growth officer for Incenter Capital Advisors.
